Writing a great piece of content is nothing short of art. You need to have the right idea, ask the questions your audience wants to know answers to, tell this through a story and find a way to offer a fresh point of view in an already oversaturated niche. Still, creating a great content marketing strategy takes even more effort. This requires planning, strategizing and experimentation with various formats. In other words, one’s analytical and business skills become equally important as one’s creativity. Nonetheless, by exploiting four simple tricks, you can easily make your content marketing strategy much more effective.
Define your audience
A lot of content creators will tell you that finding the right voice and assuming a strong point of view might help you win over your audience. On the other hand, how can you do this if you don’t know who your audience is in the first place? This is why your number one move should be clearly defining who you are writing for. Establishing the demographics they belong to (age, sex, gender) is just the tip of the iceberg. In order to make your campaign as target-appropriate as possible, you need to obtain as much data as you possibly can. Here, we are talking about things like average income, occupation, education and many other factors that often get unjustly overlooked.
Follow your brand online
Sometimes, in order to get all the necessary information, all you have to do is listen. Everything you do in the digital world stays there forever, which means that as your business grows, so does your digital footprint. In order to estimate where your brand’s currently standing, you need to make sure that no mention of your brand online goes under your radar. This is a daunting task, but it can be achieved with the help of the right social media monitoring tool.
Hire a copywriter
Throughout history, the best rulers, generals and entrepreneurs were the ones who had the ability to gather the most capable people around them. Just because you have a great idea doesn’t mean that your content will be brilliant. If writing is not your strongest point, all you need to do is find a good copywriter. Seeing as how these people are well-versed in technical aspects of content writing like coming up with killer headlines, your campaign will be stronger.
Finally, you need to keep in mind that no matter how great your content is, unless you can provide it often enough, you risk getting forgotten by your subscribers. Ideally, you would post something once or twice a week, but this brings us to a whole new problem. You see, you may not have something interesting to write about every week (let alone every day), which is when you have to be particularly creative. Instead of standing idle, you can promote someone else’s content or recycle some of your old ideas. On the other hand, sometimes even a simple update on what you’ve been up to might be welcomed by your fans.
At the end of the day, improving your content marketing strategy takes a lot of work. Luckily, there is no need for you to tackle this problem on your own. With the right tool to monitor your brand’s current standing, proper analysis and a great copywriter on your retainer, you will almost feel as if you’ve managed to partially automate your content marketing. Needless to say, this will allow you to focus your attention on other aspects of your business.