The first thing you need to know about 2017 digital marketing is the fact that 80 percent of all mobile users in the world own a smartphone. While it is true that over 89 percent of the time they spend on their phone they spend on apps and only 11 percent on websites, this is still more than cause enough to at least try and make your website a bit more appealing to mobile users. Furthermore, keep in mind that unlike making an app, making your website’s layout mobile-friendly is usually quite frugal.
1. Optimize images for mobile
In a world where 8 out of 10 people don’t read past headlines, using the right image at the right time can potentially encourage your audience to at least skim through your text. So, the absolutely first thing you need to do for your website is to try and optimize images you intend to use. First of all, choose images that are not too complex, so that they still give away the same impression when their size is reduced. Secondly, try to maintain the same image proportion. Finally, keep in mind that images that are too big tend to slow down your website which will, in turn, make you lose customers.
2. Choose a fluid theme
If you are designing a website in WordPress you will have a wide selection of free themes, but also an option to make your own. The key thing here is to make a page that is fluid and, in that way, encourages scrolling. The best thing about them is the fact that they are highly intuitive and easy to use for the first-time visitors. They say that you have about 8 seconds to make first-time visitors stay or leave, and this is your chance.
3. Minimalistic approach
Another thing you need to keep in mind is the fact that a minimalistic approach makes things much easier for both you and your mobile users. First of all, you need to know that every single element of your website requires an additional HTTP request, further reducing its speed. Furthermore, cramming as much content as you can will potentially make your website less touch-friendly, which brings us to our next point.
Keep in mind that when it comes to smartphones and tablets, touch is the only way in which your users can interact with your website. This means that you should avoid hover at all costs, use large (easily clickable) icons and most importantly make a fair amount of whitespace between different clickable elements to avoid mistakes.
5. Mobile-friendly formats
Finally, in one of the previous sections, we’ve mentioned that online users don’t like to read. So, how can you transfer a message to them by other means? The answer is quite simple – all you need to do is choose a more mobile-friendly format such as a comic, infographic or even a video. For those who are willing to learn more, it might not be a bad idea to contact experts in the field of corporate video and ask for some tips and pointers. Furthermore, it might not be a bad idea for your staff members to learn how to make a good presentation either.
Even though this may seem like a lot of work, in reality, all of it usually doesn’t take more than several minutes. Think about it, the optimization of images can turn into a routine over time, but there is an even easier way to deal with it. Third party plugins and apps can do this for you and completely free you from this obligation. The choice of a theme is something you have to do once, while deciding to go with the mobile-friendly format is more of a resolution than an action. Finally, going with a minimalistic approach, larger buttons and a better font are all things that can be done at the same time and take no more than a few minutes.