Now that we know the importance of having a web page in the digital ecosystem, Here we will review a list of good practices to stand out from our competitors.
Design adaptable to devices
Your website must be able to be displayed in the harriers and mobile devices most used in the market.
Content Marketing
Content is king in the digital universe! Everything you post should be relevant, original, useful and easily shared by users.
Have a well-defined structure
Make sure that all sections of your website have up-to-date, valuable information and intuitive access for the client.
Provide a user-friendly experience
Think more, design less! Visitors must be able to navigate your site until they find the information or products they require in the quickest and easiest way possible.
Have a minimum load time
The average user waits approximately 3 seconds for a site to be displayed in its entirety. What is the use of your content being relevant if visitors leave the page due to excessive loading time?
Have a simple URL
The address of your website must be short, easy to remember and relevant in the market segment you are targeting. The main objective at this point is that your customers locate you in a simple and fast way.
Be social (Social media)
You must encourage the user’s participation with your brand by keeping him involved through direct interaction, comments, customer service, guidelines and surveys.
Implement compact site architecture
Having a visually attractive website is not enough. You must work behind the scenes to achieve a correct positioning SEO (Search Engine Optimization) which provides real statistics that lead to the generation of better strategies.
Call the user to action (Call to action)
Providing a button or link for subscription, purchase or registration is an excellent practice. It is not enough to attract your potential customers, convert them into frequent users.
Your Idea
Do you know some other good practices to highlight your competition website? We would appreciate if you share them with us in the comments.
We read very soon. Let’s not forget that by sharing knowledge, we share the future. Take a tour of our blog for more topics related to digital marketing.