Does Google punish you? It was the last question that disturbed me. Here’s what I fount out:
One of the reasons many believe link building will die is because of the strict rules Google has concerning black-hat SEO. But you should remember one important thing – Google does not punish you, Google wants the information to be valuable.
Google doesn’t care if you have links to your site, but it does care if you place links on thousands of low-quality websites. Link building is not bad; it can be that you are doing the wrong type of link building. Only in that case will
Top 12 Factors that influence your ranking when you’re doing link building: