GDPR: An Important Guideline To Improve Online Advertising!
GDPR is the European Union’s General Data Protection Regulation which states that any entity monitoring European citizens data will need to comply with GDPR. This data protection law which is probably the biggest change so far in the field of data privacy. It is designed to give European Union citizens more control over their personal information.
The aim of general data protection regulations:
The aim of this law is to protect customer data and user privacy. It is developed by the European Union to set regulations governing this information. Any personal information of a user is covered by this new regulations. The law affects every company across the world that does business in the EU.
What can be the personal information of a user?
The personal information which will come under the GDPR can be the username, address or ID numbers, IP address, cookies information, biometric information, ethnic data and can be anything which identifies the user identity.
As we are living in the digital world where information is everywhere. This information is useful to build brands and drive development and sales. According to market analysts, the 48% of big data in sales and marketing. This data plays an important role in the prediction of customer behavior.
How will GDPR affect online advertisement?
In today’s digital world, every organization must have a web presence to get more success in their business. If a business owner has online website then definitely he will use the personal information of the user getting more lead or these information can be from the EU.
Thus, according to GDPR, if you collect personal data information from a user in an EU country, your company is subjected to the demand of the new regulations. Every business must also provide transparency to users. Hence, to get the personal information of the user, GDPR plays an important role in an online marketing.
Let’s have a look at some points which will be helpful for handling online marketing:
Cookies are the important thing which is clearly defined in GDPR. So, it is required to update the cookies on your website. Basically, the EU has made it clear in the regulation if you are using cookies then you are collecting the personal data.
Secure Data breach service:
Data breach may create a threat in front of the user. Hence, under the GDPR compliance, a breach notification should be sent to the authority within 72 hours of being aware of a breach. If a company does not choose not to report a breach within given hours then it may face the cost of 2% of its worldwide revenue.
Minimize the possibility of ’slowing- down’:
Marketers focus on the personal information of the user such as name, address, browsing information, etc. This information allows the user to target the customer relationship management (CRM). Thus, that will not comply GDPR might get restricted of their ability to target individual consumers based on personal data collected.
Adapt to survive:
Without any doubt, we can say that GDPR is going to revamp the digital marketing. So, it is important for an organization to ensure they are ready to implement the changes necessary to comply with this new regulation. It will diminish the effect of slowing down information.
Determine the complete process of Data:
For this, you need to analyze your data processes,
1) How data is collected and recorded.
2) How you store the data: means you need to consider privacy and safety of the data.
3) How to retrieve the data: from where you get the data.
4) How to disclose the data: means you must be transparent about who you share details with and share responsibility with any third parties.
5) How data is erased – the data subject has the right to be forgotten.
The penalties for non-compliance are significant so it is important to understand and be prepared to meet the requirements. Please note, if you’re using third-party tools and solutions, you still need to make sure that those are GDPR compliant as well.
Hence, whether your company is outside EU boundaries, you may have captured data from an EU citizen, this is the time to heed to the data security of your clients.
Tom Hardy has hands-on experience as a digital marketing consultant. He currently works at Sparx IT Solutions: GDPR Consulting Services Company and offers exceptional website auditing services to prepare a business for GDPR readiness. Also, he writes informative blogs to let users know how much it is important to comply with GDPR for websites to get better data security.