What is Pagination issue in SEO
With many options we have the problem that we can not show all the information on a single page due to the extension of this information. In these cases we must clearly detail to Google that the information will be divided into different pages, favoring the user’s experience on our website.
This problem happens a lot in online stores when we have a high number of products for sale and different ways to classify them. If we showed all on one page the user would be lost due to the high number of products, so we divided the products into different pages to improve the shopping experience of our users.
Pagination best practices for link rel=”next” and rel=”prev”
Pagination with rel = “next” and rel = “prev”
If we have a large amount of information or products and we want to show it in different pages:
“http://www.shopping.com/product/item/3 / “
We will have to put the following labels in the head of each page:
On the first page:
” http://www.shopping.com/product/item/ “
<link rel = “canonical” href = ” http://www.shopping.com/” />
<link rel = “next” href = ” http://www.shopping.com/product/item/2/ “/>
On the second page:
<link rel = “canonical” href = “http://www.shopping.com/product/item/2/” />
<link rel = “prev” href = ” http://www.shopping.com/product/item/ “/>
<link rel =” next “href =” http://www.shopping.com/product/item/3 “/>
On the third page:
” http://www.shopping.com/product/item/3/ “
<link rel = “canonical” href = “http://www.shopping.com/product/item/3/” />
<link rel = “prev” href = ” http://www.shopping.com/product/item/2/ “/>
I am finding lately with certain problems of SEO derived from the pagination in the listings, when you have a listing with next / back page, all the pages have the same name, the same title, the same description, but different content.
Google, interprets the page with errors in title and description, and few pages remember to solve this problem.
There are two possible solutions, the first is to show Google everything without page, but this can cause performance problems, the second is to modify the title and description in a way that takes into account the page number that is being displayed.