The Top 5 Reasons Why Mobile Apps Fail


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They say, “Before success, comes the courage to fail.”

But is it really applicable when building a mobile app? Not only you put your heart and soul, but also a lot of hard cash on the mobile app development.

When things go wrong in an organization, it negatively affects your potential customers as well as your brand. Many organizations look for guidance to understand the process and challenges involved in mobile app development and testing. Are you one of them? Well, then you have landed in the right place. Here you will learn the mistakes before it can happen and pull through to grow and show no signs of letting up.


Poorly researched or not at all researched

There are many areas of mobile app development if poorly researched or not researched at all often don’t make great apps in practice which in turn leads to failure. The first thing every mobile app idea owner must do is “research.” Then pin down certain questions and get answer to each such as:

  • Is there a market for the type of app you want to develop?
  • Is it a problem-solving app?
  • What’s the competition like?
  • Would people like and want to use your app?
  • Will the app make someone’s life easier?
  • Is the idea defined well enough to execute?
  • Who is the potential audience?

Well, this is where you need to start your mobile app development.

Doing this will help you to avoid getting lost in a sea of information. You will have a clear idea of what could make your app successful and who makes up your audience.

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Building an app without keeping platform differences in mind

There is one major flaw that you might you miss out from noticing while developing the mobile app. It’s about ignoring platform differences.

Every mobile platform including iOS and Android have their distinctive interface guidelines. They operate in their own specific ways, gestures, and common buttons places in different areas.

Let’s talk about Android devices.

Back Button in Android Device

It has a back button built into the hardware. Apple devices don’t have any back button. In such case, failing to address platform-specific nuances can affect user experience. Thus, keeping platform differences in mind is important while building an app for multiple devices.

No proper monetization strategy

Do you know why most of the apps fail financially? Because most of the business owners lack in implementing a proper monetization strategy.

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In the beginning, the app owners think that they will follow every rule of app development step by step. From designing and developing to marketing and then get the app visitors to download the app. Then make a lot of money out of it. But most of them don’t even bother to go beyond design and development. Even if they go beyond, a proper monetization strategy is paramount for a successful app.

Apart from making it a paid app, one of the best ways of making money from an app is to offer “Freemium apps” and “Ads.” Paid apps also make money, but there are chances that you might lose your customers. Only a few app categories go for paid apps. For example, a service that is already known to the customers and people know that purchasing the app won’t disappoint them. Or else, it would be like “I don’t even know you but you are expecting me to attend your friend’s wedding.”

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Coming back to the point, free apps have proven more successful and better at it. Even if the app is new, if offering it for free, people may download to know what kind of app or service you are providing. But, if it’s a paid app they won’t take a chance of purchasing an app that they don’t even know.

Research from other competitors’ apps. Find out what kind of features you would be easily ready to pay for in an app like yours. According to that, you can offer the best part of your app for free. This will help you get loyal customers. Once you start getting more downloads, it’s time for implementing the monetization strategy. You will be offering new features, introduce more ads, sell an advanced subscription, etc.

Lack of marketing strategy

Failing to own a perfect marketing strategy is another reason of app failures. Until you don’t market your app, how the audience will come to know about your app. Thus, follow a proper marketing strategy. It will make them notice and attract to the amazing features you are providing in your mobile app. Nowadays, we all know that social media marketing is the king. There are a lot of tools available such as Facebook, Twitter, email Marketing, etc.

Ensure you have a powerful and well-designed marketing plan to support your mobile app. Also that you make proper use of such tools.

Poor user experience

Did you know that most of the apps are failing or are rejected only due to its poor user experience? The user would uninstall the app in no time if the performance is low or unsatisfied. Basically, poor user experience means a poor design. So, if a user struggles to perform a basic function or it is unable to make a huge impact on the users, it would result the app gets discarded quickly. So, there are four main reasons how an app can give poor user experience and they are: –

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  • App performance issues
  • Long load time
  • Long registration process
  • Complicated features difficult to understand or access

Ensure that you don’t follow any of these poor performances for your app even by mistakenly. That means you need to do a thorough test of the app.

Neglecting proper mobile app testing

This is a big mistake. If an app isn’t tested properly, bugs will explode one by one and impact the user experience. In fact, a single crash is known to be more than enough to dislike and stop users from using the app. However, any app can be improved to be well worth the effort in the end. Only you need to make sure if you have done all the testing process during and after the mobile app development.


These are the six common reasons why mobile apps fail. Following the above points will definitely increase your chances for success in the mobile market.

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