When we talk about the good design of a landing page, we do not only refer to doing something beautiful and aesthetically attractive, but also to make effective sites; we can do that with the user experience.
But what is the user experience? This is the set of factors related to the user’s interaction with a product whose result is the positive or negative perception of that service, product or device.
And how can we get a positive user experience? With a good usability, that is, facilitating the user to use the tool to achieve a specific goal.
We give you 6 tips that will help your users to have a satisfactory user experience when they visit your landing, sign them up! 😉
Simple design: less is more
The design should be simple and simple
Use neutral colors as a base
Reserve striking colors for elements to highlight: text or buttons
Little text: clear and orderly information
The message you must convey must be short and direct
Structure the information with bullets and lists so that the reading is optimal
Short forms: only the necessary fields
Limit the information you ask the user
The more fields there are to fill smaller is the probability that the user does
Intuitive buttons: CTA with clear messages
This button is key, since the user must click on it to perform the conversion
You must stand out from the rest of the elements by means of color and design
Your text should describe the action to be taken, this will generate confidence for the user
Avoid external links: NO to vanishing points
Vanishing points can mislead the user and therefore the landing page may not meet its objective
We must eliminate any link that causes the user to leave our site
Attractive images: synonym of professionalism and quality
The image is the first thing that users see when they visit your landing page
They are a marketing tool: they enrich the content of the site
They help to make browsing on the site more attractive and enjoyable