What is link juice and how to use it in SEO
Within the broad glossary of terms linked to SEO, the link juice is one of the most repeated. We explain it with a simple metaphor. Have you ever heard about the flow of the river? Yes, that constant flow of H2O in which water evaporates and falls back to dry land in the form of rain.
In a web something similar happens between your pages. Through links a never-ending flow of what we know as “link juice” is created, literally translated as link juice. they say that it always goes the easiest way, on our website we have to make sure that the link juice is distributed in the best possible way, and then you will discover how to do it.
What is the link juice?
According to Google, a multitude of quality links (or simply “links”) is one of the most important factors to get the first positions in the SERPs.
The term link juice is part of the jargon of the SEO industry. It is often mentioned by the efforts of acquiring links, such as the guest posting , the blogger outreach , the linkbait for the construction of broken links.
The link juice is a technical term that corresponds to the SEO value that transmits a link from one page to another .
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How is the link juice distributed?
You will learn how to repair it correctly, the link juice must take into account two other concepts: the PageRank and the Domain Rating .
A website has a general domain rank, or what we call Domain Rating . This range is the total number of positive link building metrics in general.
The Domain Rating is governed by the combined PageRank of all the individual pages of a website. Each individual page has its own PageRank , which is governed by the link metrics associated with it. These metrics are what determine how much link juice can be passed to another page .
The link juice should be distributed evenly throughout the website to the extent possible. Each important page of our web must have a good amount of links that indicate the robots of Google.
Tips to apply the link juice in your SEO strategy
Now that you are very clear about what link juice is , you are sure to know how to get the most out of your web positioning.
Here are some tips on best practices regarding their distribution:
We do not concentrate all the links in the home
Very common error among SEO’s. In link building campaigns , when links to a website are requested from other websites, they are often only intended for your home page.
This causes the home to have a prominent place in the search results, but loses the opportunity for all other pages to be classified as well. We recommend you make an effort to link them through the most important pages of the web.
SEO’s call this technique deep linking , and it is a positive positioning factor. That Google Panda appeared, is important, since websites are actively penalized for having too high a concentration of links on the home page.
Link juice from pages with high performance to others with low performance
The link juice must be passed internally. There is a page on our website that is working especially well can take links to other pages that are having a lower performance.
To pass the link juice between two pages on our website , it is as simple as placing a link between both.
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Identify low-value pages on your website
As we have mentioned previously, there are pages that are the exception to the rule of uniformly distributing the link juice . If a page does not give you good results in the SERPs, it is better to tell spiders of Google that they do not visit it or index it.
Normally, these low value URL’s are usually:
- Legal warning
- Cookies policy
- Shopping cart
- Accounts or user pages
- Terms of purchase or shipping conditions
These pages travel from one website to another. But the important thing would be that Google does not waste time crawling URL’s of little value , since we would be wasted the opportunity to track optimized pages and a much higher value for SEO.
Do not be afraid to use the Robots.txt
The use of Robots.txt is an excellent way to prevent bots from crawling and indexing pages of low value . By means of the Allow / Disallow tag we can give and remove permissions to the spiders on the urls that they can track or not.
This allows us to maintain control over the link juice that the pages receive, it is a way to prevent that there are not pages of little value that receive too much force unnecessarily.
Make sure all pages are within a few clicks of the home page
If your website has less than 800 urls, no page should be more than 3 clicks from the homepage. But if it has more than 800 urls, no page should be more than 4 clicks away from the home page.
Search engines interpret the distance from home as a sign of importance to the page the farther, less importance This affects the visibility in the search.
On the other hand, it is also necessary that we have a site map at a click of the home as much, in this way we can give signals to Google of the structure of our website and facilitate the work. It is inserting said map in the footer.
As we always say, all these good SEO practices are not an exact science in 100% of cases. Therefore, the most important thing is that you take the advice and apply it on your websites as you consider.