We know you’ve tried all kinds of things, but, you have not tried this to get more sales. One of the steps we have to follow to make persuasive texts is to understand the hierarchy of the information you want to convey.
As you organize the information of the narration, the final result is what you are looking for that is to convert, if we refer to sell.
To be able to carry this out and get the results that we are waiting for you have to know the strategy of the 4 P`s and after that, you already know it and use them always in any commercial text.
Here are some basic steps you can take to improve your sales performance,
IT’S CALLED 4 PS BECAUSE IN ENGLISH IT’S PROMISE, PAINT, PROOF, AND PUSH.
- Promise
- Scenario.
- Social test.
- Call to action.
1- WHEN WE MENTION THE FIRST P “PROMISE”:
We refer to the value proposition offered by the product or service that you want to offer your client.
2- In the case of the second P “Paint or Scenario”:
We focus on pointing to the point of pain, that is, establishing a scenario where your client feels identified with what you write and calls their attention.
3-With the third p “Social test”:
It is that by means of statistics and verifiable data your promise is reaffirmed, you can use testimonies with irrefutable proof of similar people to your client.
4-When we talk about the fourth p “Push or Call to action”:
We make reference to that with our words we must obtain that the client carries out the action that we need.
Remember that for this strategy to succeed you must know your client (buyer person) very well to know what needs that client and how you can help him, but, how are you going to get your client to acquire your services and products if you do not know who are you talking to?