The best time to post on social media is when your customers and followers are online. This will ensure you reach your audience and maximize your visibility. But when is the best time to post new content? What is the best time to post on Facebook? What time to post on Instagram, LinkedIn, Twitter, Tiktok, YouTube, or Pinterest?
Indeed, the best publication time depends on the social network: everyone has a time that best suits their subscribers. For example, the best time to post on Twitter is not the same as the best time to post on Instagram, because the uses are not the same. If you take into account the different time zones, things get even more complicated. In this article, we shed some light on the best times to post on social media and the best management tools for social media.
To guide you further, we advise you to keep yourself informed on the most recent social media figures to know the uses of your audiences. And before thinking about what time to post on Instagram or YouTube, we invite you to define the right social networks adapted to your business, your audience, and your objectives. While it’s important not to put your eggs in one basket, avoid scattering.
Community management is an activity that takes a lot of time and resources. This time should be made profitable in the most strategic way, for example by defining a publication schedule with the most appropriate publication times per social network.
What time zones do you need to consider when posting on social media?
If you are targeting international clients, you will have to juggle several time zones. Indeed, if you sell in several countries, it is likely that a potential customer gets up at the same time as another goes to bed! In response to this problem, some influencers and brands publish the same message at different times of the day.
However, in an ideal world, it’s best to avoid duplicating content and not repost the same post multiple times. If you can’t help it, post the same message up to 4 times and spread the posts to reach the greatest number of time zones.
Rather than thinking in terms of countries, you can think about the continent your customers are on:
If you are targeting the Americas and the United States and Canada in particular, it is recommended that you aim for the East Coast time zone because, along with New York and Toronto, this is the one that will reach the most people. .
If you are targeting Europe, choose the CET (Central European Time) or UTC + 1 time zone. It is the time zone of France.
If your potential customer base is in Asia, you can opt for the China time zone UTC + 8. The country’s 1.4 billion people are all in the same time zone.
Feel free to use social media analysis tools to find data indicating where your customers are located, and thus best plan the hours that really match the behavior of your target audience.
Best Instagram post time
An Instagram post is most likely to be effective (in terms of reach and engagement) when it’s posted on a favorable day and time. So what time to post on Instagram?
The best days to post on Instagram are Monday, Wednesday, and Thursday. Sunday is the least favorable day. To reach your target, post on weekdays rather than weekends.
But what time of posting on Instagram is the most favorable to get the maximum visibility and impact? The best time to post on Instagram is usually lunchtime (11 a.m. to 1 p.m.) and early evening (7 p.m. to 9 p.m. ).
Most Instagram users connect to the social network via their mobile and as such rarely do so when they are at work. Rather, they take advantage of breaks or travel times to consult Instagram.
When to post on Instagram
Instagram post time: 11 a.m. to 1 p.m. and 7 p.m. to 9 p.m. on weekdays
When to post on Facebook
If you want your Facebook post to reach its target, it must be published when it is active on the social network. Usually, the best Facebook post time is on weekdays. Indeed, a large number of Facebook users log into the office during off-peak times. In this context, what is the best time to post on Facebook? Data shows that the correct Facebook post time is between 1 p.m. and 4 p.m. on weekdays.
But Facebook users are also very active on weekends! In fact, it’s the weekends that see the highest level of engagement on Facebook. Experts believe the best time to post on Facebook on weekends is Sunday at 3 p.m.
So the best days to post on Facebook are Thursday, Friday, Saturday, and Sunday. Tuesday is the least favorable day.
Best Time to Post on Facebook?
Best time to post on Facebook: 1 p.m. to 4 p.m. weekdays – Sunday to 3 p.m.
When to Post on Twitter?
The best Twitter post time is also around lunchtime, between 12 p.m. and 1 p.m. But making a Twitter post right before lunch can also be effective.
Twitter engagement is generally at its highest during business days . Indeed, many Twitter users make professional use of it. If you schedule your Twitter post time during lunch break Monday through Friday, you should be building engagement.
The best day to post on Twitter has been shown to be Wednesday. Weekend days, namely Saturday and Sunday, are much less favorable.
Best Time to Post on Twitter?
The best Twitter posting time: between 12 p.m. and 1 p.m. on weekdays.
When to Post on Linkedin?
Publish time Linkedin is the most conducive in the morning, between 10 and 11 . LinkedIn is a professional social network used by recruiters, executives and entrepreneurs; it is therefore used more often during office hours.
Tuesday, Wednesday, and Thursday tend to be the best days to post on LinkedIn. Evenings and weekends are the least favorable times for a LinkedIn post. They generate much less engagement and visibility.
Best Time to Post on Linkedin
When to post on Linkedin? Between 10 a.m. and 11 a.m., working days
When to post on Pinterest?
The time of publication Pinterest most favorable is usually between 20h and 23h . Indeed, mothers tend to be quite active on Pinterest, which may explain the spike in connection late in the evening.
The Saturday is usually the best day to post on Pinterest, and Sunday.
Regardless of the time of Pinterest posting, its users tend to be less active during office hours. If you post at this point, you will likely get a lower level of engagement.
Best Time to Post on Pinterest
Best Pinterest post time: between 8 p.m. and 11 p.m. and weekends
When to post on YouTube?
The best YouTube posting time is early afternoon, between 12 p.m. and 4 p.m. , because users typically watch videos in the evening, so they should be indexed ahead of time.
But to figure out what time to post on YouTube, you first need to think about your strategy. If you intend to post a video on a weekend, following an event for example, prefer a YouTube posting time in the early morning, between 9 a.m. and 10 a.m.
Thursday and Friday are the best days to post on YouTube while Saturday and Sunday garner the most views. Be aware that if you manage to create a lot of engagement, you will be able to monetize your YouTube channel.
Best Time to Post on YouTube
At what time to publish on Youtube? Between 12 p.m. and 4 p.m. during the week, or between 9 a.m. and 11 a.m. on weekends
When to post on Tiktok?
TikTok is quickly establishing itself as an essential social network. TikTok users are very active and engaged. They use it on a daily basis. So, there is no better day to post on TikTok. Every day can be a carrier!
However, most users are logged in at night. The best Tiktok post is therefore between 8 p.m. and midnight. Otherwise, the preferred Tiktok posting time is in the early morning before you go to work, between 7am and 9am. On weekends, they are sometimes connected during the day. Take these settings into account for your next TikTok post!
Best time to post on Tiktok
The best Tiktok post is therefore between 8 p.m. and midnight.
In conclusion, when is the best time to post on social media?
When determining the best time to post on social media, the main factors to consider are the social network you use and the time zone (s) of your customers. Do not hesitate to consult the uses and latest figures of social networks to make your choice.
The times shown in this article are averages, and you may actually see better engagement from your audience at other times. Your audience remains unique, so their habits are (fortunately) not set in stone. To determine the best time to post on Facebook, Instagram, Twitter etc…, the ideal solution is to perform tests. You can use social media management tools to schedule posts at different times over a period of several weeks to determine which times are the most effective for reaching your audience.
Also consider the behavior of your competitors. Track their posts, and notice when they get the highest level of engagement. Observe their posting time Instagram, LinkedIn… These are undoubtedly posting times that would work for you too, because your audiences are similar. You can test this hypothesis, or try posting when your competition is generally quiet. But remember that every platform is different; it is therefore recommended to have an individual approach to obtain the best results. As we have seen in this article, the Twitter post time is almost the opposite of the Pinterest, Youtube or TikTok post time… their audiences are quite different.
Google Analytics reports on social networks
Google Analytics has all the information you need to decide on the best time to post to a social media when you’ve set up profiles and posted a few updates to collect information. Just set up custom reports for each platform and start analyzing the information. We explain how the process works.
– Click Custom Reports on the left Google Analytics toolbar.
– Select New Custom Report to start building your report.
– Choose the information you want to include in the report. Below is a basic report for Facebook, which will help you fill in the appropriate fields; you can add up to 10 stats to track.
Save the report and view the results. To display the hours of the day, simply choose “Hour” as a secondary dimension. From this setting, you will get the best Facebook post time. If you repeat the operation for Instagram for example, Google will tell you the best Instagram post.
- Repeat this for all social media traffic providers.
- Build your social media usage schedule around the most effective posting times.
- Use personalized reports to track your progress and success.
Social media management tools
After you have created your social media strategy, you can use tools for scheduling and automating your social media posts such as Buffer , Later, and Hootsuite.. They will allow you to publish at the best times for each social network. These tools help you to ensure the regularity of your publication schedule and allow you to stay in touch with your subscribers even while you sleep. You can also use them to test different times and determine the optimal time for maximum engagement. A “test and learn” approach will help you find the best approach, the most suitable Instagram post time, the best to post on Facebook etc … Also consider using these tools to schedule the same post several times, in order to reach all time zones or redirect traffic to your website.
Conclusion
Closely track the engagement of your audiences on your social networks and analyze the corresponding data to discover the perfect time and know what best time to publish Instagram, Facebook, or any other social network that you use to promote your brand. Our recommendations may help you get started, but remember that all brands are different and even references may vary from one platform and industry to another. It all depends on the nature of your audience and its uses. With an increasing number of subscribers, you will undoubtedly find that your audience is engaged at different Linkedin, Twitter etc … publication times.
Also, platforms regularly change their algorithms, so stay informed about these changes and keep testing and experimenting. Also, feel free to post on social media at less popular times or days; it might not get you the highest percentage of subscribers, but you might reach people you would otherwise have missed.
Conclusion: When to post on social media in 2020?
1. Instagram post time: lunch time (11am to 1pm) and early evening (7pm to 9pm).
2. Best time to post on Facebook: Facebook post time is Sunday at 3pm.
3. What time to post to Twitter: The best time to post to Twitter is at lunchtime, between 12 p.m. and 1 p.m.
3. LinkedIn posting time: the best time to post on Linkedin is in the morning, between 10am and 11am.
4. When to post on Pinterest: The best Pinterest posting time is usually between 8 p.m. and 11 p.m.
5. What time to post to YouTube the best YouTube posting time is early afternoon, between 12pm and 4pm.
6. When to post on Tiktok: The best Tiktok post time is Sunday, between 7am and 8am.
Now you know everything to optimize your posts and what time to post on Instagram, the best time to post on Facebook or when to post on Youtube to generate the most views. So keep your publication calendars and don’t forget to schedule your posts to choose the best times!